The Brooklyn, a premium dog bed company under the House of G Brands portfolio, is known for blending comfort, quality, and style in its pet product offerings. With roots in New Zealand and a growing customer base in North America, The Brooklyn established local operations in Canada to reduce delivery times and improve customer experience.
However, the company soon encountered issues with its Canadian third-party logistics (3PL) warehouse. Communication with the warehouse was inconsistent and slow, making it difficult to manage orders effectively or respond quickly to customer inquiries. Compounding the problem, the warehouse offered only a narrow range of shipping carriers, which limited flexibility and often led to longer delivery times and higher costs.
In need of a logistics partner that could meet higher standards of service, The Brooklyn engaged warenous, a specialist in 3PL matchmaking and freight advisory services. Founder Dylan Garrod sought a Canadian 3PL that could not only handle current volumes efficiently but also scale with the company as it grew in the North American market.
Andrew from warenous led the engagement, beginning with a deep dive into The Brooklyn’s logistics challenges and requirements. This included understanding shipment volumes, platform integrations, service expectations, and customer delivery zones. Based on this discovery process, warenous tapped into its extensive network of vetted 3PL providers and quickly identified a suitable option.
Key criteria for the search included:
- Clear, proactive communication and reliable account management
- Multiple carrier options to optimize shipping costs and delivery speeds
- Scalable infrastructure to support growth
- Experience in ecommerce fulfillment for lifestyle and pet brands
warenous facilitated virtual warehouse tours and evaluations that allowed The Brooklyn to ensure they chose the best-fit warehouse. The chosen partner offered significant improvements, including real-time tracking integrations, faster order turnaround, and a broader selection of regional and national carriers.
Founder Dylan Garrod was highly satisfied with the result:
“We needed more than just warehousing—we needed a logistics partner that reflected our commitment to quality. Andrew from warenous understood exactly what we were looking for. Since switching, communication has improved drastically, and we have better control over our deliveries. It’s been a game-changer.”
Results:
- Successful transition to a new, high-performance Canadian 3PL
- Stronger communication and order visibility
- Broader range of carrier options and more reliable delivery performance
- Reduced customer service issues and improved satisfaction
With the help of warenous, The Brooklyn has laid a more solid logistics foundation in Canada—one that supports operational excellence and positions the brand for long-term growth in the North American pet products market.