For over 35 years, D-Link has been a global leader in Wi-Fi networking and camera surveillance solutions, delivering innovative technology to consumers and businesses around the world. With a well-established presence in Australia, the company has long operated a leased warehouse to manage local distribution and fulfillment.
As the lease on their Australian warehouse approached its renewal date, D-Link’s leadership saw an opportunity to re-evaluate their logistics model. Rather than recommitting to managing their own facility, they were interested in exploring the advantages of outsourcing to a third-party logistics (3PL) provider. Their goals were clear: improve flexibility, reduce fixed overheads, and focus internal resources on core business functions.
To lead this critical initiative, D-Link turned to warenous, a trusted logistics advisory platform. Andrew from warenous brought deep expertise in 3PL sourcing and cost analysis to help D-Link make an informed, strategic decision.
The engagement began with a comprehensive review of D-Link’s operational requirements—inventory volumes, order profiles, inbound and outbound freight, and fixed vs. variable costs.
Following this, Andrew led a targeted search for 3PL providers that could meet D-Link’s specific technical and service requirements. These included:
- Proven experience in electronics and consumer tech distribution
- Robust inventory management systems with API integration
- Scalable warehousing space and flexible contract terms
- A strong track record in B2B and retail distribution
After screening multiple providers, warenous presented D-Link with a shortlist of vetted 3PL candidates. Andrew facilitated direct meetings, coordinated site visits, and supported contract reviews to ensure the selection process was thorough and aligned with D-Link’s expectations.
warenous also built a custom financial model to compare the annual costs of utilising each of the 3PL providers. This model included detailed forecasting of both warehousing and freight costs.
Following a detailed evaluation, D-Link chose a 3PL partner that met their performance and cost criteria and demonstrated a clear understanding of the demands of high-volume tech logistics. With the transition plan in place, the move was completed efficiently, with no disruption to customer service or delivery timelines.
Graeme Reardon, Managing Director of D-Link Australia, was highly satisfied with both the process and the result:
“Outsourcing our warehouse operations was a big step for us, and we wanted to get it right. Andrew from warenous provided outstanding support—not just in finding the right 3PL, but in giving us the financial clarity to move forward confidently. The new partnership has been a great fit, and we’re already seeing the benefits.”
Results:
- Seamless transition from owned warehouse to 3PL model
- Significant reduction in fixed warehousing costs
- Improved scalability and operational efficiency
- Greater internal focus on strategic growth and customer engagement
With the guidance of warenous, D-Link has successfully modernised its Australian logistics model—positioning the company for continued success in a rapidly evolving tech market.